Get All Access for $5/mo

Sustainable Transport is the Future for this Global Automaker Volvo Group wants to focus on technology that is built for an eco-friendly future

By Agamoni Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Sustainable transport may be the new buzzword among governments who are encouraging eco-friendly means of travel, but the real change needs to be brought by automakers, the ones manufacturing the means. For India specifically, the need for sustainable public transport and commercial vehicles is a dire need as vehicular emissions have been one of the biggest contributors for the poor air quality levels in the country.

Although the government has been aggressively pushing towards alternate transport solutions, few automakers have been able to reflect the same though the vehicles they build. Swedish automaker, Volvo which entered India more than a decade ago believes sustainable transport is the only way forward for the auto industry.

The need for green transport

"The need for sustainable transport is now and it's urgent, "said Lars Stenqvist, CTO Volvo Group and Executive Vice President Volvo Group Trucks Technology at a CII Summit in Bengaluru. "We cannot be taking that long to find solutions and if possible should have workable models in less than 5 years," he added.

The company says it has already started working on technology that supports alternate fuels with models of LNG-based buses on the radar. In India it is actively testing electro-hybrid buses that can be used for public transport.

The challenges

One of the biggest challenges facing clean technology, especially in the auto sector is the cost. Most eco-friendly enthusiasts and even governments shy away from electric vehicles, owing to the huge difference in pricing when compared with traditional vehicles that run on fossil fuels. Stenqvist believes any futuristsic change that requires cost escalation is tough, but it will gain momentum.

"When we first proposed the idea for using Volvo buses as public transport in India, no one supported the idea. It was a difficult task convincing stakeholders that people would be willing to pay the extra cost to use these buses," said Stenqvist. "But look now it is being used widely as one of the most reliable modes of public transport in this country," he added.

The company is hopeful that as R&D in the sector advances and support from stakeholders increase, the costs will eventually come down.

Agamoni Ghosh

Former Staff, Entrepreneur India

She was generating stories out of Bengaluru for Entrepreneur India. She has worked with leading national and international business publications, including Newsweek, Business Standard, and CNBC in the past. 

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

Lifestyle

Here's a quick five points to decode 10 years of Kiara Advani in Bollywood

As the actress shared an emotional post on her social media while celebrating her decade-long ride as a Bollywood star, with multiple superhit films and more than 25 brand endorsements in her kitty, we look at five interesting points to encapsulate the journey of Kiara Advani.

Social Media

Five Indian film producers are exploring business beyond cinema

Very recently, the Ahmedabad-based ice cream brand Hocco raised funds, and among many, they have two angel investors from Bollywood: Farhan Akhtar and Ritesh Sidhwani. From Karan Johar to Alia Bhatt, Rana Daggubati to Ronnie Screwvala, there are film producers who are expanding their horizons as business visionaries by investing in different sectors. Here we take a look at some of such personalities.

News and Trends

Work With AI: LinkedIn Debuts Suite of New AI Experiences

In a blog post, LinkedIn chief product officer Tomer Cohen shared how the company observed a remarkable trend of a 5x increase year-over-year in the number of learners engaging with Al courses and content on the platform

Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.