Small Business Encyclopedia
Category: SalesCustomer Relationships
The ways in which your company communicates and deals with existing customers
Customer Service
The degree of assistance and courtesy granted those who patronize a business
Prospecting
The search for potential customers or buyers
Manufacturer's Representative
An independent sales agent who works on commission
Unique Selling Proposition (USP)
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition
Sales Force
The division of a business that's responsible for selling products or services
Sales Letter
A form of direct mail in which an advertiser sends a letter to a potential customer
Sales Records
The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills
Popular Articles
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Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.
Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?
Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.
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Save on a program that can optimize your company's Mac computers.
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The 'Shark Tank' star spoke about restaurant culture in a post-pandemic world.
Most Gen Z Workers Want This One Thing From Their Employer. Are You Providing It?
Millions of college graduates are entering the workforce, and many feel unprepared. Here's the one thing they're looking for from potential employers — and how providing it will benefit you and your business in the long run.
How to Know It's Time to Add an HR Department
HR activities at startups are often reactive in nature instead of proactive. That leaves gaps in the system.
