The 3 Most Important Elements of a Great Blog Post Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.

By Jason Fell Aug 12, 2014

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs need to market their startups. One way to do that is by blogging. But not every business owner knows what a great blog post looks and reads like -- one that will be read and shared online.

Thankfully, online marketing expert Neil Patel knows. In this video, Patel explains the three must-have elements of any blog post:

1. An engaging headline. (Copyblogger has some helpful tips for headline writing, Patel says.)
2. Write in a conversational tone.
3. Use sub-headlines to give your post structure that's easy for readers to navigate.

For more on why these elements are so important, watch the video above.

Related:

8 Must-Have Ingredients of a Successful Blog Post

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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