Get All Access for $5/mo

Athlete and Businesswoman Venus Williams Shares Her Secrets to Building Brands and Staying Focused Check out our behind-the-scenes video of Venus Williams' December cover shoot and what she has to say about creating opportunity.

By Nina Zipkin

Venus Williams has been a professional tennis player since she was 14 years old. Twenty-three years later, the record-breaking champion tennis player and Olympic gold medalist is currently ranked the no. 5 singles player in the world by the Women's Tennis Association.

It goes without saying that Williams knows a thing or two about hard work, skill and determination -- all traits required to be a successful entrepreneur, which the accomplished athlete also boasts on her impressive resume.

While she remains at the top of her game, Williams has also pursued her passion for design, which has led her to build two thriving companies. In 2002, she founded a commercial and residential interior design firm called V*Starr Interiors. And in 2007, she launched EleVen, a line of sportswear as fashionable and eye-catching as it is functional.

Related: How to Stay Positive When Startup Life Gets You Down

"What an entrepreneur does is that they create their own path," Williams told Entrepreneur during her December cover shoot. "Being an entrepreneur really creates opportunities."

Williams understands that in order to have a flourishing business career, you must never stop learning. She holds degrees in fashion design, interior design and most recently, earned a B.A. in business administration and management from Indiana University East.

Related: 27 Entrepreneurs Share Their Secrets to Staying Focused

Williams is also passionate about paving the way for women to succeed on and off the court. She has long been vocal advocate for equal pay and her work led to Wimbledon offering equal prize money for male and female champions in 2007.

When asked how she juggles all of her ventures, she says that she doesn't let stress get her down. "Those times don't last forever," says Williams. "Deal with what you have to deal with, but there is [always] a rainbow around the corner."

In the video above, hear more about Williams has to say about translating the focus that has won her seven Grand Slam titles into her business ventures.

To read our in-depth December cover story of Venus Williams, check out our article How Venus Williams Is Serving Up Her Entrepreneurial Dreams.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.