Get All Access for $5/mo

Erin Andrews Is Learning to Be Patient! The sportscaster discusses the weirdness of the new NFL season and her game plan for her clothing business, WEAR by Erin Andrews.

By Dan Bova Edited by Frances Dodds

WEAR by Erin Andrews

If you think things at your job have been weird since the pandemic hit, you ain't got nothing on this week's guest, Erin Andrews.

Erin, as you certainly know, is the veteran sideline reporter for FOX NFL, and if you've been watching, you may have noticed that this season has been just a wee bit different than previous ones. On this week's episode of the Get a Real Job podcast, Erin and I spoke about the overall bizarreness of her day job (empty stadiums, being able to hear every single word uttered by superstar athletes) and also about her clothing company Wear by Erin Andrews, which she launched just last year. Designed for female sports fans, WEAR scored in a big way during the 2019/20 season and was the best-performing new women's collection across Fanatics' entire NFL portfolio.

Related: Soccer Legend Abby Wambach: 'Right Now Our World Needs More Women Leading'

Take a listen to our conversation in the podcast above, and check out some takeaways (that have been edited for length and clarity) below. Thanks as always for listening!

The launch of an idea

"I grew up a sports fan. I used to put the tattoos on my face and wear the clothes and all that. As I got older, I noticed that there was a white space. I didn't think that there was a lot available for women in terms of being fashionable. I'm a tomboy, you know, I like wearing a t-shirt or a jean shirt — simple clothing, nothing really bedazzled or pink. I was asked to host a women's night for the NFL at a Super Bowl and I just thought, 'Gosh, this would be a great chance to do this.' So I talked to my people and we started pitching it. We got a good response, but it took a minute for people to believe that we could actually do it. I had to prove myself. It took about six years to make WEAR happen."

Embracing mentorship

"Erin Andrews, the boss, is all over the map! But I'm very open to learning. I have a relationship with Candace Nelson, who started her own a pizza restaurant called Pizzana. I pick her brain an awful lot about how to do this, who she relies on, what she did. I'm very, very open in saying, "I'm trying to learn about how to run a business." My management team is owned by Michael Strahan and Constance Schwartz-Morini, who have been incredible. So we are definitely learning as we go — and we're learning as we go with a multibillion-dollar industry called the NFL!"

On (trying to be) patient

"My COO was originally my assistant, and then she just got upgraded to this role because I couldn't do this without her. I'm very fortunate that she and everybody else who works here cares about this brand so much. So a big thing has been learning to trust them, knowing that if they don't tell me right away about a crisis, it's because they're trying to figure it out and give me solutions before they tell me so I don't panic. With Covid, we might have orders backing up because, you know, our factory shut down. So learning to be patient has been a life lesson for Erin Andrews. She's not very good with it! That's something she really needs to work on."

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.