Get All Access for $5/mo

Entrepreneur Elevator Pitch Season 2 Ep. 4: Self-Made Self-Care Entrepreneur's pitch show, judged by IndyCar race winner Danica Patrick and other prominent investors, provides forward-thinking tips for entrepreneurs just getting their start.

By Entrepreneur Staff

Does a product create more problems for its users than it solves? Does it address a need that other products out there don't? Is it something you'd want to receive as a gift? Or is it just plain boring? These are the types of questions the investor judges on the weekly streaming show Entrepreneur Elevator Pitch pose to gauge whether an entrepreneur's business is viable.

Each contestant gets a mere 60 seconds to explain what their product is, the traction it's gotten and the type of deal they're seeking. They deliver this pitch from the Entrepreneur Elevator as it climbs to the boardroom floor, and once time is up, the panel deliberates: Should they invite the founder in to discuss, or should they send them down with hopes of crowdfunding as a plan B?

Related: Entrepreneur Elevator Pitch Season 2 Ep. 3: 'Did He Just Abort His Own Mission?'

In this episode, four enterprising innovators showcase products designed to tackle everyday problems, from messy car cup holders to moldy hair extensions. The Entrepreneur Elevator Pitch investors provide forward-thinking tips for entrepreneurs just getting their start, such as when celebrity guest judge and IndyCar race winner Danica Patrick suggests product launch timing to one founder.

Sometimes, even the most well-rehearsed pitches suffer from technical difficulties, niche markets have big potential and, as VC judge Peter Goldberg puts it, "the things that you believe are not necessarily the right fit surprise you."

Which of this week's hopeful entrepreneurs will the investors fund? Watch the episode above, or on Facebook or YouTube. If you think you've seen the next billion-dollar idea, go ahead and support it via crowdfunding on our Entrepreneur Elevator Pitch landing page.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Who Wins Big on the High-Stakes Season Finale of 'Elevator Pitch'?

What Should You Value More — An Investor's Money or Their Experience?

'That Was Ridiculous!' See What Left One Investor Exasperated on the New Episode of 'Elevator Pitch'

It Was All Going Great Until Someone Said the F-Word. Watch an All-New Episode of 'Entrepreneur Elevator Pitch'!

Editor's Pick

Leadership

How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.