Get All Access for $5/mo

How to Create Video Content People Will Actually Watch The founder of Patrice Poltzer Creative shares video tips that will help you attract your audience and keep them engaged.

By Jessica Abo

Opinions expressed by Entrepreneur contributors are their own.

Did you just spend weeks creating one Instagram reel that got three views, and now you're at your wits end? Does the thought of talking on video to your audience make you want to literally run for cover?

Former TODAY producer Patrice Poltzer understands all of the pain points that come with making video content and putting yourself front and center. Her video agency and storytelling focus is meant to help brands big and small conquer video content through easy-to-follow tips in courses, on Instagram and on Clubhouse.

Poltzer sat down with Jessica Abo to share her latest dos and don'ts when it comes to creating compelling content people will actually want to watch and remember.

Related: This Entrepreneur Maxed Out His Credit Cards to Build a Business That Helps Companies Protect their Data

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.