Small Business Encyclopedia
Letter: G
Goal Setting
Establishing short- or long-term objectives, usually incorporating deadlines and quantifiable measures
Government Contracts
Agreements that outline business transactions between companies and government entities
Government Grants
An award of financial assistance in the form of money by the federal government to an eligible grantee with no expectation that the funds will be paid back. The term does not include technical assistance which provides services instead of money, or other assistance in the form of revenue sharing, loans, loan guarantees, interest subsidies, insurance, or direct appropriations
Grant Proposals
A formal proposal submitted to a government or civilian entity that outlines a proposed project and shows budgetary requirements and requests monetary assistance in the form of a grant
Guarantees
A pledge, usually in writing, given by a company to any customers that something is of specified quality, content, benefit or that it will provide satisfaction or will perform or produce in a specified manner. A guarantee also outlines what will happen should the buyer not be satisfied with his purchase.
Guerrilla Marketing
An unconventional way of performing marketing activities on a very low budget
Popular Articles
Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?
We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.
What Franchising Can Teach The NFL About The Impact of Private Equity
The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.
Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work
Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.
Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'
Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."
Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.
Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.
Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers
Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.
