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Why This Entrepreneur Hands Out Skulls Instead of Trophies How Carlos Jaramillo started his annual race honoring the Day of the Dead.

By Ximena N. Larkin Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Carlos Jaramillo is the race director and founder of the Carrera de los Muertos, a Chicago-based 5K honoring the Day of the Dead. In this video, he explains the genesis of his idea, how his first attempt didn't go as well as he hoped and how he moved past that to grow his business into what it is today.

He recounts some of the lessons he learned by doing and trying new things, then gives his younger self some advice.

Watch the video to learn more.

Related: Why a Great Product Is Never Enough to Create a Successful Business

Watch more videos on C1 Revolution's YouTube Channel.
Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

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