Get All Access for $5/mo

You Can Read and Eat Great Food at This Chicago Culinary Bookstore Esther Dairiam originally just wanted to run a normal bookstore. Here's why she didn't.

By Ximena N. Larkin Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Esther Dairiam was a management consultant for over 10 years before she opened Read It & Eat -- a culinary bookstore -- in 2015. Dairiam explains that she didn't know very many people when she moved to Chicago in 2011, but a cooking class helped Dairiam meet new poeple and find inspiration for her store.

Dairiam quickly realized that there was a hole in the market for the sort of business she wanted to make, and she lept at the opportunity. Click play to learn more about how Read It & Eat got started and how it's doing today.

Related: How to Grow Your Business by Knowing Your Audience

Watch more videos on C1 Revolution's YouTube Channel.

Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Revolutionaries

How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community

This Marketing Maven Makes Connections Through Creative Experiences

You Can Read and Eat Great Food at This Chicago Culinary Bookstore

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.