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The Future of Lacrosse and Sports Media With Paul Rabil Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), talks about how social media has been key to the growth of the league since its inception.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), shares his thoughts on:

  • How being a competitor is key to raising capital for your business [1:41].
  • Why he's committed to getting "net new fans" and creating an entertaining product [5:54].
  • The belief that social media is overtaking traditional media in terms of its importance [11:31].
  • How sports gambling and live betting has been a part of the PLL's growth [18:18].

Related: The 1 Question New Content Creators Should Never Ask Themselves
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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