Customers
9 Ways to Steal Traffic From Your Competitors
It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read
Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.
How an Annoying Backbreaking Chore Sparked the Idea for This Entrepreneur's Thriving Business
Find out how City Tree Delivery in Chicago brings the holiday spirit directly to urban doorsteps.
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers
Enhance your customer experience and foster stronger customer relationships using these three strategies.
Your Company May Have a Costly Trust Problem. Here's How to Fix It — And Boost Your Profits.
Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.
3 Strategies to Keep Your Customers Coming Back For More
The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.
'A Surprise Around Every Corner' How This Iconic Bookstore's Innovative Mix of New and Used Books Keeps Book Hunters Coming Back for More.
Here's how Powell's City of Books used its commitment to sustainability and environmental responsibility to create a landmark of literary passion.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
'Marketing Happy Hour' Podcast Hosts Share the Best Way to Connect With Consumers: 'Think of Social Media Like a First Date'
Brand marketing experts and hosts of the Marketing Happy Hour podcast share tips on how to launch, grow, and make the most out of your small business's online presence.
5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market
Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.
Write Your Business Plan | Part 4 Overview Video
Identify viable ideas and get them in front of the right customers and investors.
Tough Conversations With Clients — We've All Had Them. Here's How to Handle Them More Effectively.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here's how to navigate them successfully.
How to Remove Negative Reviews Online and Protect Your Online Reputation
In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.
How to Align Business and Customer Interests for Long-Term Success
If you have to chase customers, they may be the wrong customers for your business.